Debra Scott - English, French and Bilingual Commercial Voice Overs
Using Experienced Female Voiceover Talent Makes the Commercial
There are thousands of voiced commercials across the globe, and they are all vying for your viewers’ attention. But when the voice acting doesn’t match the intended message? That’s when the entire project falls flat. The world of TV and radio commercials and web ads is all about hitting the right chord with your audience so that your main message, product, company, or mission statement not only holds onto its viewers, but also stays relevant for years into the future.
Commercial scripts are carefully crafted with that right chord in mind. And although it’s wonderful to have a well-written script in any commercial, that text will do nothing for its audience without the right voice to light up the overall ad message. The key to making a long-lasting commercial that speaks volumes and hits that exact chord? The project has to match the best professional voice over talent for the job with the niche style of that script.
With over twelve years of experience in the industry, and an enthusiastic list of happy clients, Debra Scott delivers exacting, artistic voice acting to any style of commercial or web ad script.
Make Your Ad Speak with Approachability
In this contemporary age of fingertip knowledge and seamless communication technology, audiences aren’t just well-informed, they are smart and generally strained for time. With such a fast-moving and mentally sharp group of viewers, new commercial ads should speak to that intelligence. Because companies produce such high numbers of commercial messaging every year, those same audiences can sometimes become disenchanted with voice over that doesn’t sound like a real conversation. And when mock VO enters the scene, your message could lose its spark. So when it comes to the final stage of adding the voice that will carry the message, it’s critical to get it right.
The best commercial ads have voice acting talent that sounds like home, and with Debra Scott, you’ll get that exact result. Each new ad project requires a branded voice that is recognizable to every viewer, that helps them to feel comfortable and trusting with your message. And without proper voice over in your commercial, that comfort might become lost in translation. With Debra’s strong focus and attention to detail when delivering the nuances of human voice, her years of VO experience, and approachable, professional attitude, your commercial ad will speak volumes above the rest.
Bring More to the Table with Bilingual Voice Over Talent
Advertising is about evoking an emotion, one that will make your audience connect with your brand and company in a memorable way. But with so many styles of voice and a world of differing likes and dislikes among our viewers, that emotional response will never sit in a one-size-fits-all box. But that doesn’t mean listeners will not enjoy the same message together. To successfully communicate with diverse audiences, commercials need a voice that can speak across borders, and bring the same commercial home to millions of consumers, regardless of what language they speak or where they are watching.
With Debra’s fluency in English and French Canadian, the boundaries of telling a single story are eliminated for a wider breadth of audience outreach, and that can really move a message forward. There are many techniques that commercial messages use to provide a shared platform for all of their different listeners, but with the power of language and speech, only one technique has the real, personal touch of human connection: experienced, sincere voiceover.
Authenticity That Makes Every Commercial Unique
When commercials create a disconnect with their audiences, it can usually be traced back to the listeners’ experience with the voice that is speaking to them. Maybe it was too dull, maybe the voice didn’t seem to match the message, or they felt it was over the top, perhaps even disingenuous. To provide a well-spoken message for an ad, the voice artist can’t simply press record and speak into the microphone. VO is a long course of exacting one’s art and professional speaking ability. By choosing a female voice over actor that has both artistic expression and a business-savvy mind in her toolset, your commercial will surpass the disconnected speaking that drives audiences away.
For the voice talent, versatility coupled with authenticity is what’s needed to make connections happen. Debra Scott truly brings this art of conversation to the table. With a background in singing and acting and her continued practice honing her craft, Debra has the versatility to bring what you need to deliver your message, with a relatable genuine quality.
She has voiced national and regional TV and radio ads in Canada and the US as well as web ads, in both English and French Canadian.